Foxit is a software company that provides innovative PDF products to help simplify and organize various PDF processes across multiple platforms. Most recently, they have introduced an AI-Integrated system as their latest product. Below are the campaign assets I created to effectively introduce this new product and explain it's benefits, utilizing both Foxit's pre-established brand identity/assets and my own designs.
Tools Used: Illustrator, Photoshop, XD, After Effects
Social Media Advertisements
These advertisements are used to be attention grabbing and quickly convey information at a glance. I used 1080x1080px, the most common dimension for web advertisements which can be used across multiple social media platforms (LinkedIn, Facebook, Instagram).
Web Banners
I also created web banners optimized for advertisement in web browsers. Similar to the advertisements above, they're designed to be attention-grabbing and quickly convey information. I used the most common web banner sizes: skyscraper (300x600px), medium rectangle (300x250px), and leaderboard (728x90px).
Email Mockup
Additionally, I was responsible for creating an email to be sent out to customers. The hero image (which is seen at the top of this page) highlights the elements of Foxit's AI technology in a sleek and visually engaging way.
