Brand mood board, created in Photoshop
"Elevated" is a contemporary fashion brand created by & for tall women. The brand's values are to provide stylish, classic clothing that appeals to young women and is both affordable & tall girl friendly.
This sentiment needed to be reflected in the branding, with the use of a classy color scheme and sleek logo design with a slightly playful edge.
Tools Used: Illustrator, InDesign, Photoshop, XD
Logos
Below are the three logo variations I designed. Having variations on a logo is important, considering all of the different uses a company may need it for (Instagram, emails, clothing tags, packaging, etc.).
Color Palette + Mood
Typography
Next, some clothing brand necessities, such as tags, and Instagram posts, were created. It's critical to keep the brand visual identity consistent during this part of the process. For a new brand that is not well-known yet, this is especially important since it cannot rely on name alone to evoke an association. This helps to create a sense of professionalism, and a strong foundation for future projects.
Below is a mockup of what the website would look like, including a home page, pop up, and product page. All were created in Figma.
