This was created as a freelance project for a senior on the University of West Georgia basketball team.
I had creative liberty, where the only specifications were just to highlight the player's skill in a visually pleasing way that was also on brand for UWG athletics.
I chose to add in an Adidas logo to make it feel more official, since the school's athletics are sponsored by Adidas. I added a "signature" for the player, taking inspiration from posters for professional NBA players. Finally, I elected to use selective discoloration on certain areas of the poster to draw the focus back to the most important areas.
Tool Used: Photoshop
As a second freelance project, I created video thumbnails for the player's highlight tapes.
Similar to the poster, the main goal was to highlight the players skill and athletic ability, emphasizing the stats in an aesthetically pleasing way.
YouTube thumbnail format
Instagram reels format
